Portishead Post Logo Idea:

Through my research I have realised that logos are used on the newspaper quite regularly. Four out of five of my newspapers I have researched have their logo somewhere on the front page. For example Evening Post and Daily Post have their logos inbetween the words. The two images below are of the Evening Post and Daily Post mastheads and logo. In my past posts I have annotated both.

There are also logos on newspaper front cover which don't do the same layout as the two above. Out of the newspapers I studied these are, The Cornwall Review and Echo. They both have their logo near the masthead but not combined like the two above. 

For my newspaper I am not too sure which one I will do, however I do know that I will have a logo. My idea is to have it as "PP" mainly because my masthead for my newspaper is Portishead Post. I might also combine it with a historical image, similar to what Evening Post do, by using the well known ship which is in Bristol Marina. 

Colour Scheme Two

The picture on the right shows the colour I have chose for my Masthead, which is Royal Blue. 

This is quite similar to other newspapers as they also use blue, however the Evening post uses more of a deep blue, such as Navy Blue. I may also use this colour for my dateline so that they match. 

Unlike Chronicle and Echo I think I will adopt the same idea of Evening Post and Daily Post by not having too many different colours scattered around as this can make the newspaper look untidy and cluttered. By having three or four different colours or different tones of a colour I will achieve my goal of making my newspaper look formal but still quite fun. 

Colours in which I will be interested in using as well as Royal Blue, will be a tone of red and green or red and a lighter shade of blue. I have chose these colours because I think that they mesh well and could become a good colour scheme.

The image to the right is my choice in colour for my shade of red. 

This I will use for telling which stories are on what page in my newspaper, also if I decide to have "Exclusive" parts in my newspaper I can use this colour for my writing, as the Evening Post does. 

For my headlines and bylines I have decided to keep my newspaper simplistic by keeping them black. This is similar to the Daily Post and Evening Post. I think that this could cause my newspaper to become less noticeable as it could blend in when on sales. However I think that this is the best for my newspaper as it is the basic structure. 

If I decide to have a third colour for my newspaper I have chose to use the colour which is on the swatch to the right. I might decide to use small backgrounds or outlines for my bylines, if so then I will use the colour to the right. 

 

What About Other Texts!?

I have chose a font for my masthead but still haven't chose any for my headlines, bylines or stories. For my headlines I wont be using Serif but will make it so that it is the same size as my masthead or slightly smaller to show that it is as important as the masthead and to keep it matching the headline, striking. In contrast, I will make my bylines a lot smaller then the headline and masthead as these will be stories which are less interesting and appealing to the readers. For my stories I am considering keeping them the same font as their headlings, as my research shows that on the font cover of a newspaper they usually only use two or three different fonts, including the masthead.
To start I must return back to Dafont to find my ideal fonts for my newspaper!

As I said before I don't want to use Serif for the rest of my newspaper, so instead of going to the "Basic" category then "Serif" I will go to "Sans Serif".
Coincidentally for my headline I came across a font which was called "Headline". However once taking more time to look at it I decided that I wasn't interested in this font as I felt as though each letter was squished together and stretched. I'd prefer to find a font for my headline which is more spacious and lengthened out.
I next came across a font name "American Purpose" which was underneath the "Headline" font. Immediately I was drawn to this font because it reminded me of the fonts used for headlines in other newspapers I had researched. Below is an example of the font I am hoping to use for my headline.




In my research of newspaper front cover headlines, I have found that they all look similar.

Evening Post                                                                                                            Chronicle     
                                                                                 

Daily Post

Through this I have realised that the headlines are quite bland and straight forward. That their only purpose is to deliver the biggest news, not to look different or interesting, just basic. This is why I think the font American Purpose is an ideal font, as it has nothing outstanding but is still practical. 

On the left is a picture of my potential headline for my newspaper front cover, in the font I have chose. 

Looking For A New Masthead Font!

In my previous post I explained how I'm not going to use the "Phosphrous Family" for my masthead, so now I have to look for a new one which I believe will be better and more suitable. To start off my search for my font I will return to Dafont where I found my last group of potentials. I found myself looking in the same category again, "Serif" as this is the main quality I want for my masthead.
Two fonts that caught my attention where both on page three and coincidently right by each other. These fonts where called "Timeless" and "Day Roman". As you can see from one of my past posts into font research I have already written about Day Roman and it was also in my list of favourites.

Day Roman                                                                                                                              Timeless

                                                             



As presented you can see that I have also gone from my past post of having all letters in lower case apart from the first letter to having the whole masthead in block capitals. I have made this decision based on the convention that newspapers use capital letters for their titles, which is shown in my research, for example the Evening Post. 

I do feel as though Day Roman is more interesting then Timeless because of the shape of the letter "R" and because it does look as though it uses more Serif, it also looks more formal because of this. However the font does not come in Bold, unlike Timeless which does. This also mirrors the look of the Evening Post as it also uses a bold font, this is a pattern throughout my researched mastheads as they are all in bold apart from The Cornwall Review which is not and mostly lower case.

Although I have been ambivalent I think that Day Roman is the best choice for my Masthead over Timeless as I believe that it is best suited for my newspaper and I feel as though Timeless is a little to bland, so by not having my masthead in bold it will help it's originality. It will also look great in Royal Blue!

My final choice is below! 

Just Not The Right Font...

The picture on the right is of my masthead with my chosen font. However, once I typed in my title name I no longer wanted to use this as my masthead font, because of the way in which the letter "t" is shaped.
I believe that it's not a good enough font for my masthead as I feel as though it looks too medieval for my newspaper and as though it would be chosen for the credits of Harry Potter. It also reminds me of pirates, which makes it look quite inviting and spooky but lack the formality I wanted for my masthead Although I do like the font for all it's other characters I have decided to no longer use it.

Colour Schemes

Colour schemes are very important in attracting customers for a newspapers as it helps them stand out from competing newspapers, as they will also be trying to gain the customers attention. Echo does this very well as it uses a range of block colours such as red, blue and black. Although these colours are not out of the ordinary, they still help to differentiated the newspaper from its competitors such as Daily Post and Evening Post, which use quite bland colours instead of Echo's highly noticeable colour scheme.

The way in which Echo uses colours to improve the layout is also one way in which will help with the design of my newspaper, as I would also like to use a similar colour scheme so that my newspaper will be apparent.

However I do like the subtleness colour scheme of Evening Post, it is more relaxed as it uses a more darker tone of blue and is less chaotic then Echo. For my newspaper I may consider adopting both of these qualites from both newspapers, make my colour scheme outstanding and striking but also be calm.

After debating on how to present my newspaper through colour, I think that my main choice in colour will be blue as it is neutral but can also be swayed to be more dramatic. A royal blue is the tone of blue I have decided upon, as it is more rich then other tones. Also this type of blue is seen in the Evening Post used for its headline and barline, I feel that this gives the newspaper more structure as it looks as though it as been thought out and I like how they have kept the colour through out which gives it a stylish edge. Similar to Evening Post I will use the royal blue I have chose to the right as my headline colour and also my barline colour so that I have a feeling of flowing through out my newspaper.

Getting the right pictures for my newspaper front cover.

Getting pictures

To get my pictures for my newspaper I will have to either, lend a camera from Gordano School or borrow a camera from a close friend. Both the cameras I would use will produce top quality pictures that will be suitable for my newspaper, unlike a camera phone which will be blurred and not what I want. This would make my newspaper will cheap and not thought out well enough, this could result in the readers no longer purchasing my newspaper because of the way it looks. However because I will be using an actual photography camera my photos for my newspaper will make it look neat and well planned.

For my article/story "Two Local Teens Stuck In The Mud" I will take a picture of the location in which the advent took place. This is similar to my researched newspaper, "Daily Post", where they have a small photograph of the river, in which the two persons drowned. The location is the Portishead sea front, so to get my main story picture I will go there and get my photo. I could either, take a picture at night (when the incident happened) or take a picture in the day. I think that the best would be to take the picture in the day, because there is barely any lighting, this could lead to an unsatisfied picture as it will just be too dark for the readers to see. Although it would give the readers more appeal to have the picture taken at night, because they could imagine themselves being there as the incident happened but there would be only darkness. With taking the picture of the sea front in the day it will be a lot clearer and easy to see the scene of the crime. It will also give me a chance to develop my story and talk in the past rather than try to talk in the present. As it will be light for my photo shoot I will be able to explore the surroundings and take more focus into the mud and scenery to make it work with my story.


For my byline "Welcoming Hearty Italian Restaurant Reopened" to get pictures for this byline I will have to wait till the owner, Antonio (same as the restaurant name) returns from being on holiday on the 13th September. For this picture I will have the owner stood outside, on the step of his restaurant smiling and having arms open welcoming customers. I will make sure that I get the whole restaurant in, by taking a medium shot, straight on. I think this picture will do well as it conveys that of the story, that they're welcoming people and reopening, his body language will also replicate this. 


For "Dropping The Pounds And Gaining Better Bodies" I will take a photograph either of the gym space or ask a member if I can take a picture of them to use for the story. For the gym space picture I could go into the cardio room, which is the most likely place in which people lose weight, rather than the weights room and take a few pictures of the crosstrainer or the treadmill. However this could not attract readers as it is quite boring and nothing will really stand out. If one of the members agree to have their photo taken for my newspaper, I could have them working out on one of the machines which will help the reader understand the article more as they will be able to visually see the member in which the story is based on. As well as having a picture of the member I could also ask if the owner will become part of the picture, standing near the member and shaking their hand as if they are congratulating them on their success. This could present the gym as a pleasant working environment which could end up making profit for it as readers maybe attract to the result that the member had gotten through training at that gym.