Newspaper poster research

The image to the right is of a poster which is made for The Metro newspaper. The Metro's audience are 18-44 years old which are in full time work. It is a free newspaper which is given out on buses, trains and public places. However this could imply that they're aiming at the working population as it is usually given out on the mornings and this is the peak time in which people are travelling to work. It has a mixture of different genres, such as puzzles to celebrity news, also by contrast, including political news.
We see through this poster maybe The Metro's main readers, that of being men which are in well paid jobs, due to the well fitted, fashionable suit. He also seems as though he is placing it behind a "Kama Sutra" book with the text on the left side saying "Your dirty little secret..." it implies that The Metro isn't for anybody, that it contains a sense of danger. However it could also be that The Metro is aware that some of it's readers are embarrassed to admit they read their newspaper, because it is a free newspaper which is given out to anybody that wants it. By hiding it behind the Kama Sutra it's as though the man is trying to hold on to some of his masculinity and that he is in power, but mainly he doesn't want to be seen reading the free newspaper. This may seem as though The Metro is putting themselves down, but in fact they're just trying to show their audience that it doesn't matter who you are, even male business men read their newspaper so this creates a consensus.
There is also a colour scheme going on, that of dark blue, white, red and purple. This colours are all know to be compared to royalty and riches, because of their deep textures. Also by keeping the white text and royal blue surrounding the masthead and "Your dirty little secret..." this helps to keep the layout of the poster flowing and keeps it together. The audience will also be able to associate these colours with each other and will know it's come from The Metro. By placing the vibrant purple colour above the mans grey suit this helps the poster hook it's readers, as they're two opposites.
They also show they have different technological convergences, through promoting their website on the bottom right. Although it is pushed down to the bottom right, it does still make itself prominent by its writing being in white whilst it has the dark background of the boring grey.

The picture to the left is a poster for The Press, a well known English newspaper. Through this poster they're promoting that it is their birthday, that the newspaper has been running for 150 years. This suggests that the newspaper is obvious a very big competitor against all other newspapers, as it has been around for such a long time. It also gives the readers a chance to trust The Press, because if they didn't submit good up to date news they wouldn't still be publishing their newspaper to the country.
The use of the image of candles lightly faded implies that they are trying to keep their quite relaxed atmosphere and trying to make sure that the main attention is on the text, the amount of years they have been around. They do this through making the "5" swing down the overlapping a few of the candles so that it keeps its dominance. The font size of the numbers are also about triple the size of any of the texts on the page so that it reinforces the idea of this being the most important part of the poster.
The colour scheme of white, black, yellow and light blue runs through out the poster and the same colour is not repeated next to it, as though it is always white, blue, yellow white and so on. Although when the reader first looks at the poster they're drawn to the large white numbers contrasting the blue background, the reader also will easily notice the vibrant yellow used as a background for the bottom text and image, as well as it being the font colour for the "It's our birthday" at the top of the page.

The image to the right is a post for The Star. In my opinion this poster is pretty boring as it hasn't really got much on it and has a lot of free space, which makes the poster feel empty and lifeless. However, the newspaper shaped into an aeroplane with many different colours is very prominent and this maybe why they kept the back ground so simple, so that it sounds out. However although the image is clear and noticeable, the text on the poster is hard to read as it is the same colour as the background just a different shade. Although the "We're up there with the best" is a stark contrast to the background and other texts and it is in bold black and is a larger font size. I believe that this is the main reason in which this poster is created, to engage with the audience that they are still as good as other newspapers such as, The Press, even if they haven't been around for 150 years. Through doing this, Star aren't putting down its competitors but saying that they're just as good. They have also kept the colour scheme, similar to all the other newspaper posters. The Star have kept their masthead colour, that being a light blue and use it twice in their poster so that it can be easily recognised by the public.
As the poster is promoting that it is sponsoring the RAF Crossford Air Show it implies that the newspaper are one with the local community as it is a local show, this will make the audience feel as though they're getting involved and the newspaper are representing them and the community. Through doing this they also gain the trust of the readers because they are getting involved in a local event that the community will be involved in.

The poster to the left is another by Metro. In this poster they're promoting a well known brand "Nike", by doing this it will help the Metro raise their own status. Nike is a global brand and is used by a large amount of the population. As they have many different products that aim at different crowds they pretty much cover majority of the wanting population. Through Metro advertising Nike this will help them up their own status, as the audience which buys Nike may buy The Metro because they're known by their favourite brand and this suggests that they can trust that newspaper. Or they may even buy the newspaper because it has a small part of Nike. However The Metro don't actually mention the name of Nike, but they do use the brand logo, I think this is because the logo is so apparent they feel they don't need to tell you directly who they're sponsoring. Even if the reader doesn't know the logo, this will make them curious, that they want to find out what brand the logo belongs to. It also implies that The Metro has different technological convergences as on other posters and in their newspaper they show off their website, however in this poster we see that they have put "#makeitcount"this is a usually used on social networking sites such as Twitter or Facebook. This suggests that The Metro is up to date with technology as well as mainstream bands. This leads audiences to believe that The Metro is quite influential and can be trusted because of their amount of knowledge.

The image to the right is of a poster by The Times newspaper. They are promoting a new magazine that will come free with their newspaper, this would hook the attention of the audience as they will be interested in the extra part they will get. Some readers may just buy The Times because they're interested in getting the magazine on how the brain works, and as they can't get it anywhere else they will just purchase the newspaper with no intention on reading it. However this also gives us an idea of who the audience are, because The Times are giving away a scientific magazine it suggests that the readers are quite intelligent and interested in the human brain and it's reactions. Also as it is a well known magazine for free, Eureka, this will big up the newspaper. People will start to associate The Times with Eureka magazine and will start to trust the newspaper because they're promoting such a branded and smart magazine.
The image used on the poster is very much related to its topic, being about the human brain. By the masthead of the newspaper being above the image but cut in half this keeps the image central and interesting but also doesn't distract attention from the newspapers title. The colouring of the picture is vibrant as it starts off being a cool blue around the outside of the brain then by the middle is a bright lightened red. The detail on the brain is pretty simplistic but still makes an impact as the colours help to emphasis blood vessels and tissue in the brain. Also this contrasts the background as it is black and then they have added a mixture of vibrant colours in the middle of the poster for the brain.
By calling the magazine "The Brain Special." it makes the audience feel as though if they get the newspaper they will get something that no one else has and something that is important.
As well as keeping the same masthead, The Times also keep the same serif font, this is so that the audience can relate to the poster, as they will recognise the masthead and relate it to the actual newspaper as well as the poster they are seeing.
The quote "Be part of the times" is a pun, as it refers to the newspapers name as well as the concept of 'the times' in which we live in, which is a high tech modern age.  The way this is presented has an impact on the reader as they haven't just placed it on the same line or just below the rest of the text, they have left a space between it. I think this is to exaggerate the importance of becoming part of the family of The Times readers. By making the audience feel as though they will become part of something bigger then themselves, a large group, they feel empowered and as though they're not alone when reading it. It is also an imperative as the newspaper is instructing the reader to be part of the group which reads The Times, although it functions as an invitation to be in with the group who are up to date with the newest technology.
On the top left of the poster there is a crest which The Times use as their logo on their newspaper. However usually it is placed in between the two words, where the middle of the brain is. They may have done this so that they keep the attention on what the poster is about rather then the logo of the newspaper. But by keeping it on the poster The Times are keeping their differentiation from other newspaper posters, as audience will associate the cress logo with the newspaper. It is also easier for the readers to find the newspaper and get to the free magazine.