I did get a chance to listen to a few radio adverts through, fm stations such as HeartFm and JackFM. I also went on a website called Radioville which is a company which makes adverts for radio stations. Their puff is, "the UK's biggest and best radio advertising agency." this indicates that Radioville is probably the best to do research on as they're said to be the biggest and best, this will help me create my own radio advert for my newspaper.
The adverts which they have made are for many well known companies such as, The Carphone Warehouse and Nationwide. They also do adverts for actual radio stations like, Digital Radio. By making a similar radio advert as Radioville I will be able to stick to the conventional way on radio adverts.
They usually make it a conversation between two or three people when their voices are very differentiated so you as the listener, can tell them apart easily. This is one thing I need to consider in my radio advert, as if I choose to do an advert with a few actors I will need to ensure that they have different tone of voices, or even not all the same gender so that my listeners can make a clear difference.
For example, in the Guinness advert, the main actor is a middle aged man with a cockney accent, this is a very stereotypical image for a person who drinks Guinness as it is known as a 'manly mans drink' meaning that its really set for the male gender. If a woman with a posh accent, Guinness would be targeting their wrong set audience as their audience is middle aged men who work and like to drink afterwards to relax. We see this when the actor says he has a "barman in his fridge" this implies that Guinness are trying to suggest to their audience that when they get home after their day of work, a pint of Guinness will always be there to help you unwind. The sound effect used in the advert of a piano playing in the background whilst the actor talks about Guinness could add a slight class to the advert and drink, however I believe that it is suppose to be like a piano which is being played in a old fashioned pub.There is also the sound of a Guinness being poured from tap which can attract some of the audience to purchase one just through the sound. I believe that they added this sound effect for this reason, so that the listeners can imagine themselves having a Guinness poured for them, then drinking it. There is another actor in the advert which is played by a woman, which sounds as though she is quite informative and says Guinness's slogan,"good things come to those who wait", which suggest that the advert maybe played whilst the audience are at work waiting to go home, relax and have a Guinness.
Another radio advert produced by Radioville is for the popular Carphone Warehouse, in this advert there is a conversation between two actors. That of being the mobile phones voice, which is high pitched and seems to have a cold, while the other is the phones owner which is a irish man, perhaps a young adult because of the tone of his voice and that he is in a technology advert. There is not really a lot of sound effects in the advert which indicates what the actors are doing, unlike Guinness where you get the feeling that the actor is in a pub and getting a pint poured. In Carphone Warehouse advert it seems as though they're just conversing with each other and the listener, and could be anywhere quite. However the sound effect of the phone coughing firstly personifies it and implies that it is unwell, when in reality it would just be broken. The phone also speaks which reinforces that it has human qualities, "No really its a miracle" the cliche used emphasises that the Carphone Warehouse can fix any problem the audience might be going through with their own phone and this helps them relate to the advert.
When the actor begins to communicate with the audience he uses colloquial language to make the company seem relaxed and friendly, "They'll fix him there and then" the use of a cliche also helps to emphasise this. The actor also uses dialect to make the non emotional object seem as though it is a real alive thing, like a human, by using a personal pronoun. The use of emotive language and the phone being ill evokes sympathy for the phone from the listener which helps to create a imagine of the phone being "poorly".Exaggeration suggests that the actor is trying to reinforce the fact that Carphone Warehouse give out a free phone if yours stops working, "The'll give me a brand new one", the longing out of the words "Brand new one" helps emphasise this as it is as though the actor can barely believe it himself and has to share this news with the audience as it is so surprising and great news.
The slogan is said by the actor near the end of the advert, "The Carphone Warehouse for a better mobile phone life" implies that the company think that they are the best for your phone. "Better mobile phone life" personifies the mobile phone, however by calling it a "mobile phone" reinforces that it is actually just an object, but because the company know that their audience will be close with their phone and feel as though it is something important to them, the company feed off this and make the phone seem more alive. At the end of the advert the mobile phone sings in a way in which makes the audience believe that it is happy and fix which implies that the Carphone Warehouse has cured it of it's illness.
The conversation is between two males, where one has kindly bought the other a Yorkie Muffin, "Got your paper, got you this as well", the use of colloquial language and slang suggests that the actors may be low educated but also implies that the relationship between the two are quite strong as they don't need to make prefect grammatical sense to understand each other. The sound effect used in the background is the sound of traffic and wind, this causes an imagine in the listeners head, in my opinion I think that it makes the scene seem as though it is in a building site, where the two men are on a lunch break. There is also the sound of one of the actors opening the packet for the Yorkie muffin which reinforces this but also gives the audience a mental image of the Yorkie muffin. When the actor who gives the Yorkie Muffin away, says that it is just a muffin, the second one spontaneously reacts with, "Just? just!? theres no just about it!" the exclamatory question indicates that by using hyperbole and repetition of "Just", the second actor is shocked that he has simply just called it a muffin and made no importance out of it. The pragmatics used in the tone of his voice becoming a higher pitch and the volume increasing suggests that he is trying to persuade the audience that the muffin is something that they should rage about and get excited about. This is also seen in the quote, "That's not a muffin Dave, that's love" which suggest that because the muffin is so valuable it's as strong as the bond of love, which will make the audience feel as though they are highly liked if someone purchases it for them. It also implies that if they purchase it themselves it will be the best thing they have ever had. The last line in the advert is a third voice which sayings "New Yorkie Muffins, from Nestle, classic muffins with a big heart" which tells the audience that the Yorkie muffin is made by Nestle. It also personifies the muffin by saying it has a "big heart" to suggest that it will make you fall in love once you try it. This will cause the audience to go out and purchase the muffin because they have made it seem as though the muffin is amazing and well worth while. 
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