Plan For Radio Advert

Planning my radio advert

The main purpose of my radio advert will be to get my audience to purchase the product which I am trying to get them to buy, which is my newspaper. Similar to the Guinness and Carphone Warehouse adverts I have decided to use multiple actors so that my audience can differentiate between each one and can feel as though they are part of the conversation. This will result in the audience member feeling like they are involved in a group and will hopefully persuade them to purchase my newspaper. Also as the radio adverts have been audience specific I will have to use this idea so that I stick to conventionality. In the advert by Guinness, they use a character which has similar features to the audience, such as; they are male, enjoy drinking beer and are hard at work throughout the day. The advert applies to the audience as in the advert, after being at work all day the actor grabs a Guinness from the fridge, this would attract the audience as they will also want to relax and have a pint after work.  As my target audience are young adults, who are interested in fitness and lifestyle, as well as general community activities, such as the painting competition, I have decided to do an advert between two actors which will be based on a conversation whilst out on a run or at the gym. I also noticed that the adverts I have researched are conversations between characters which have very different tones, in some cases it’s between a male and a female or a male and a machine, I think this helps the newspaper to target a much larger audience. In my radio advert I will have two actors so that I stick to conventionality and have a male and a female voice to reinforce this. 

As I have choose to have two actors, one male, one female I will have to create a script which will have a conversation that will appeal to the audience, I think the idea of having the scene at the gym would work prefect as in my newspaper I have a lot of content which is about health and lifestyle. 

By having my advert based inside a gym, whilst two people are having a conversation, I may use sound effects such as, backing music and the sounds of weights or gym equipment being used by my actors or other people. However  for the music, I would prefer not to use any which involves lyrics, just sounds as this may help to prevent confusion between conversation. To keep the main focus on my actors conversation, over purchasing, Portishead Post, I will make sure that the sound effects are kept at a low volume so that the audience can be more engaged into the selling of the newspaper rather then the music, but still feel as though they are present at the gym, involved in the conversation. 

To get these sound effects I will have to go to my local gym, Better Bodies and record members doing their work outs through a microphone, which I have at home. I will also record my backing music in this same way. 

Once I have collected my sound effects, backing music, backing sounds and the actors conversation persuading listeners to but my newspaper, I will create my radio advert through Garage Band, a software on the Macs. 

Radio Advert Research

Unfortunately in class I am unable to copy and paste links which can be opened, which are my examples of radio adverts as they're on YouTube, however when I will upload a few when I am on my own laptop.
I did get a chance to listen to a few radio adverts through, fm stations such as HeartFm and JackFM. I also went on a website called Radioville which is a company which makes adverts for radio stations. Their puff is, "the UK's biggest and best radio advertising agency." this indicates that Radioville is probably the best to do research on as they're said to be the biggest and best, this will help me create my own radio advert for my newspaper.
The adverts which they have made are for many well known companies such as, The Carphone Warehouse and Nationwide. They also do adverts for actual radio stations like, Digital Radio. By making a similar radio advert as Radioville I will be able to stick to the conventional way on radio adverts.
They usually make it a conversation between two or three people when their voices are very differentiated so you as the listener, can tell them apart easily. This is one thing I need to consider in my radio advert, as if I choose to do an advert with a few actors I will need to ensure that they have different tone of voices, or even not all the same gender so that my listeners can make a clear difference.
 
For example, in the Guinness advert, the main actor is a middle aged man with a cockney accent, this is a very stereotypical image for a person who drinks Guinness as it is known as a 'manly mans drink' meaning that its really set for the male gender. If a woman with a posh accent, Guinness would be targeting their wrong set audience as their audience is middle aged men who work and like to drink afterwards to relax. We see this when the actor says he has a "barman in his fridge" this implies that Guinness are trying to suggest to their audience that when they get home after their day of work, a pint of Guinness will always be there to help you unwind. The sound effect used in the advert of a piano playing in the background whilst the actor talks about Guinness could add a slight class to the advert and drink, however I believe that it is suppose to be like a piano which is being played in a old fashioned pub.
There is also the sound of a Guinness being poured from tap which can attract some of the audience to purchase one just through the sound. I believe that they added this sound effect for this reason, so that the listeners can imagine themselves having a Guinness poured for them, then drinking it. There is another actor in the advert which is played by a woman, which sounds as though she is quite informative and says Guinness's slogan,"good things come to those who wait", which suggest that the advert maybe played whilst the audience are at work waiting to go home, relax and have a Guinness.

Another radio advert produced by Radioville is for the popular Carphone Warehouse, in this advert there is a conversation between two actors. That of being the mobile phones voice, which is high pitched and seems to have a cold, while the other is the phones owner which is a irish man, perhaps a young adult because of the tone of his voice and that he is in a technology advert. There is not really a lot of sound effects in the advert which indicates what the actors are doing, unlike Guinness where you get the feeling that the actor is in a pub and getting a pint poured. In Carphone Warehouse advert it seems as though they're just conversing with each other and the listener, and could be anywhere quite. However the sound effect of the phone coughing firstly personifies it and implies that it is unwell, when in reality it would just be broken. The phone also speaks which reinforces that it has human qualities, "No really its a miracle" the cliche used emphasises that the Carphone Warehouse can fix any problem the audience might be going through with their own phone and this helps them relate to the advert.
When the actor begins to communicate with the audience he uses colloquial language to make the company seem relaxed and friendly, "They'll fix him there and then" the use of a cliche also helps to emphasise this. The actor also uses dialect to make the non emotional object seem as though it is a real alive thing, like a human, by using a personal pronoun. The use of emotive language and the phone being ill evokes sympathy for the phone from the listener which helps to create a imagine of the phone being "poorly".
Exaggeration suggests that the actor is trying to reinforce the fact that Carphone Warehouse give out a free phone if yours stops working, "The'll give me a brand new one", the longing out of the words "Brand new one" helps emphasise this as it is as though the actor can barely believe it himself and has to share this news with the audience as it is so surprising and great news.
The slogan is said by the actor near the end of the advert, "The Carphone Warehouse for a better mobile phone life" implies that the company think that they are the best for your phone. "Better mobile phone life" personifies the mobile phone, however by calling it a "mobile phone" reinforces that it is actually just an object, but because the company know that their audience will be close with their phone and feel as though it is something important to them, the company feed off this and make the phone seem more alive. At the end of the advert the mobile phone sings in a way in which makes the audience believe that it is happy and fix which implies that the Carphone Warehouse has cured it of it's illness.

My third radio advert that I researched is one for the new Yorkie Muffin. Although Yorkie is a brand which sales chocolate, they have also branched out to make a muffin, so that they are expanding and ensuring that their audience do not get bored of one product. It's clear through underlined exaggeration who Yorkie's target audience are, "It's not for girls" indicates that they aim at middle aged men (who may be sexist). The use of the advert only containing male voices also reinforces that they are trying to relate to their audience, as no women are mentioned.
The conversation is between two males, where one has kindly bought the other a Yorkie Muffin, "Got your paper, got you this as well", the use of colloquial language and slang suggests that the actors may be low educated but also implies that the relationship between the two are quite strong as they don't need to make prefect grammatical sense to understand each other. The sound effect used in the background is the sound of traffic and wind, this causes an imagine in the listeners head, in my opinion I think that it makes the scene seem as though it is in a building site, where the two men are on a lunch break. There is also the sound of one of the actors opening the packet for the Yorkie muffin which reinforces this but also gives the audience a mental image of the Yorkie muffin. When the actor who gives the Yorkie Muffin away, says that it is just a muffin, the second one spontaneously reacts with, "Just? just!? theres no just about it!" the exclamatory question indicates that by using hyperbole and repetition of "Just", the second actor is shocked that he has simply just called it a muffin and made no importance out of it. The pragmatics used in the tone of his voice becoming a higher pitch and the volume increasing suggests that he is trying to persuade the audience that the muffin is something that they should rage about and get excited about. This is also seen in the quote, "That's not a muffin Dave, that's love" which suggest that because the muffin is so valuable it's as strong as the bond of love, which will make the audience feel as though they are highly liked if someone purchases it for them. It also implies that if they purchase it themselves it will be the best thing they have ever had. The last line in the advert is a third voice which sayings "New Yorkie Muffins, from Nestle, classic muffins with a big heart" which tells the audience that the Yorkie muffin is made by Nestle. It also personifies the muffin by saying it has a "big heart" to suggest that it will make you fall in love once you try it. This will cause the audience to go out and purchase the muffin because they have made it seem as though the muffin is amazing and well worth while.      

The Portishead Post Advert Poster Design

Th image to the right is of a sample of my advert poster for my newspaper so far. I have adopted a similar idea to that of The Times, to have the background a darker colour to emphasis text and my future image, which will be of a man or female lifting weights, or doing some sort of fitness. I stuck to the conventional layout of planning on having my image in the middle of my poster in the same way in which The Times does because I believe that this will make it more apparent in what the poster is about. I also chose to go with the colour red in capitals to make an impact on my reader, as red is a very attractive colour and is very noticeable upon the grey background. This works in the same way when using the colour white for my masthead and information text. Although this differs to my actual newspaper, as I use the colour black for my masthead, I think using white helps it become more visible as it is a contrasting colour to black and grey. I have also kept in my masthead in the same place as my newspaper, top left, as I believe this would help the readers identify it with the newspaper.

Newspaper so far

The image above is a screen shot of my newspaper, Portishead Post, front cover so far. As you can see my newspaper is almost complete, however I am still hoping to make some changes to it so that it looks more conventional. For example, most newspaper front covers, The Times, have their main image containing people from the story. My newspaper differs from this as in my front cover picture I have no people in it that can relate to the story. To change this I will have to retake my picture of the sea front and place people in it, as in the article I have stated that the teenagers involved did not want to be named, I will have to consider asking a police member if I can take a picture of them and use it for my front cover picture. This would relate to my story as a police officer is involved in the incident. 

The picture above is a screen shot of my newspapers inside page. As you can see, like my front cover, I have almost completed this page also. After several past changes to the layout of my second page, I realised that I liked this format the most as it is as traditional as The Post. I have also thought about adapting my picture for my second page, as it is quite similar to the picture on the left hand side column. For example, I may change the story picture to the woman holding up a pair of her old trousers which fitted her before she lost all her weight, this would help emphasis how much weight she has lost through going to the gym and healthy eating. However I do like my two pictures, as they're quite similar, but the picture on the left side column is of the artist holding up his winning painting, whilst the story picture is of the woman holding a cardboard cut out of her former self. 

Newspaper poster research

Through my research I have found that different newspaper use different ways in attracting audiences through advert posters. For example, Metro, target working class audiences in full time work, whilst The Times focus on middle class professionals.
For my poster I will be aiming to attract audiences within Portishead, mostly 16-50 year olds which are both working and middle class. This is mainly because Portishead is a mixture of different classes and I would like to try to hook majority of them. However I have decided this age of 16-50 years because I think this is the popular age that will be interested in reading my newspaper as I write about quite up to date news and give information which they can relate themselves to, for example "Teens In Mud Rescue Drama" can attract a young audience as they'll want to get the latest gossip but also parents inform the readers about their experience of the situation. This would apply to parent readers and their teenage children. I think my that my newspaper would be best suited for an audience which is not in full time work, perhaps still learning at college and learning to drive as I use adverts that would hook readers which are or thinking about driving. My audience would also have to be quite interested in health and fitness as a story in my newspaper is based on a women who became fit through working hard at the gym, and one of my adverts are about getting classes for a good price.
For my poster I think that I will adopt a similar idea as Metro because I believe this is the newspaper which is most like mine and has more of the layout in which I think will attract my target audience. However I do prefer the colour scheme on The Times newspaper because I think it is very vibrant and is very prominent over all the other newspaper posters as it has such a stark colour contrast, from a black background to a bright blue and red. I think that I will have to do a similar colour scheme to keep my readers engaged in the poster. Similar to The Times I am going to be advertising a product that the readers can get for free, this will lead the audiences to buy my newspaper as they will be interested in getting their hands on the free product that comes with it.
For my advertising I think I will use something like a booklet or a magazine which targets the same audience as my newspaper does. Perhaps a small magazine on new social locations in Portishead or on health and fitness as this will apply to the readers which don't have a full time job or the majority which are interested in keeping or getting fit.
If I was to do a poster on advertising new restaurants and pubs in Portishead I think that I wouldn't attract as many readers as doing a fitness magazine as the readers can find information on new locations in Portishead on free websites and in other newspapers, but if I do it on a guide fitness and healthy eating more readers will be interested as it is usually hard to find all the information you want on this subject on one website or one newspaper.
On my newspaper poster I will be promoting a magazine on health and fitness. It will be a free magazine which comes with the newspaper when bought. In my magazine their will be a large range of different exercises, information on how to keep fit, whats best to eat and what isn't. I will name my free magazine "Major Health and Fitness" as I think this is simple and not gender based as most fitness magazines aim at a specific gender.
As my poster will be advertising a fitness magazine, I do not think that using a black background will project movement. So I have thought about using a background similar to that of The Star, having a light background, for example a white or grey then using vibrant colours for my images like The Times.
I will also incorporate the same colour I use throughout my newspaper, the light purple/blue which I use for my dateline as i think this will help audiences to associate my poster with my newspaper.

Newspaper poster research

The image to the right is of a poster which is made for The Metro newspaper. The Metro's audience are 18-44 years old which are in full time work. It is a free newspaper which is given out on buses, trains and public places. However this could imply that they're aiming at the working population as it is usually given out on the mornings and this is the peak time in which people are travelling to work. It has a mixture of different genres, such as puzzles to celebrity news, also by contrast, including political news.
We see through this poster maybe The Metro's main readers, that of being men which are in well paid jobs, due to the well fitted, fashionable suit. He also seems as though he is placing it behind a "Kama Sutra" book with the text on the left side saying "Your dirty little secret..." it implies that The Metro isn't for anybody, that it contains a sense of danger. However it could also be that The Metro is aware that some of it's readers are embarrassed to admit they read their newspaper, because it is a free newspaper which is given out to anybody that wants it. By hiding it behind the Kama Sutra it's as though the man is trying to hold on to some of his masculinity and that he is in power, but mainly he doesn't want to be seen reading the free newspaper. This may seem as though The Metro is putting themselves down, but in fact they're just trying to show their audience that it doesn't matter who you are, even male business men read their newspaper so this creates a consensus.
There is also a colour scheme going on, that of dark blue, white, red and purple. This colours are all know to be compared to royalty and riches, because of their deep textures. Also by keeping the white text and royal blue surrounding the masthead and "Your dirty little secret..." this helps to keep the layout of the poster flowing and keeps it together. The audience will also be able to associate these colours with each other and will know it's come from The Metro. By placing the vibrant purple colour above the mans grey suit this helps the poster hook it's readers, as they're two opposites.
They also show they have different technological convergences, through promoting their website on the bottom right. Although it is pushed down to the bottom right, it does still make itself prominent by its writing being in white whilst it has the dark background of the boring grey.

The picture to the left is a poster for The Press, a well known English newspaper. Through this poster they're promoting that it is their birthday, that the newspaper has been running for 150 years. This suggests that the newspaper is obvious a very big competitor against all other newspapers, as it has been around for such a long time. It also gives the readers a chance to trust The Press, because if they didn't submit good up to date news they wouldn't still be publishing their newspaper to the country.
The use of the image of candles lightly faded implies that they are trying to keep their quite relaxed atmosphere and trying to make sure that the main attention is on the text, the amount of years they have been around. They do this through making the "5" swing down the overlapping a few of the candles so that it keeps its dominance. The font size of the numbers are also about triple the size of any of the texts on the page so that it reinforces the idea of this being the most important part of the poster.
The colour scheme of white, black, yellow and light blue runs through out the poster and the same colour is not repeated next to it, as though it is always white, blue, yellow white and so on. Although when the reader first looks at the poster they're drawn to the large white numbers contrasting the blue background, the reader also will easily notice the vibrant yellow used as a background for the bottom text and image, as well as it being the font colour for the "It's our birthday" at the top of the page.

The image to the right is a post for The Star. In my opinion this poster is pretty boring as it hasn't really got much on it and has a lot of free space, which makes the poster feel empty and lifeless. However, the newspaper shaped into an aeroplane with many different colours is very prominent and this maybe why they kept the back ground so simple, so that it sounds out. However although the image is clear and noticeable, the text on the poster is hard to read as it is the same colour as the background just a different shade. Although the "We're up there with the best" is a stark contrast to the background and other texts and it is in bold black and is a larger font size. I believe that this is the main reason in which this poster is created, to engage with the audience that they are still as good as other newspapers such as, The Press, even if they haven't been around for 150 years. Through doing this, Star aren't putting down its competitors but saying that they're just as good. They have also kept the colour scheme, similar to all the other newspaper posters. The Star have kept their masthead colour, that being a light blue and use it twice in their poster so that it can be easily recognised by the public.
As the poster is promoting that it is sponsoring the RAF Crossford Air Show it implies that the newspaper are one with the local community as it is a local show, this will make the audience feel as though they're getting involved and the newspaper are representing them and the community. Through doing this they also gain the trust of the readers because they are getting involved in a local event that the community will be involved in.

The poster to the left is another by Metro. In this poster they're promoting a well known brand "Nike", by doing this it will help the Metro raise their own status. Nike is a global brand and is used by a large amount of the population. As they have many different products that aim at different crowds they pretty much cover majority of the wanting population. Through Metro advertising Nike this will help them up their own status, as the audience which buys Nike may buy The Metro because they're known by their favourite brand and this suggests that they can trust that newspaper. Or they may even buy the newspaper because it has a small part of Nike. However The Metro don't actually mention the name of Nike, but they do use the brand logo, I think this is because the logo is so apparent they feel they don't need to tell you directly who they're sponsoring. Even if the reader doesn't know the logo, this will make them curious, that they want to find out what brand the logo belongs to. It also implies that The Metro has different technological convergences as on other posters and in their newspaper they show off their website, however in this poster we see that they have put "#makeitcount"this is a usually used on social networking sites such as Twitter or Facebook. This suggests that The Metro is up to date with technology as well as mainstream bands. This leads audiences to believe that The Metro is quite influential and can be trusted because of their amount of knowledge.

The image to the right is of a poster by The Times newspaper. They are promoting a new magazine that will come free with their newspaper, this would hook the attention of the audience as they will be interested in the extra part they will get. Some readers may just buy The Times because they're interested in getting the magazine on how the brain works, and as they can't get it anywhere else they will just purchase the newspaper with no intention on reading it. However this also gives us an idea of who the audience are, because The Times are giving away a scientific magazine it suggests that the readers are quite intelligent and interested in the human brain and it's reactions. Also as it is a well known magazine for free, Eureka, this will big up the newspaper. People will start to associate The Times with Eureka magazine and will start to trust the newspaper because they're promoting such a branded and smart magazine.
The image used on the poster is very much related to its topic, being about the human brain. By the masthead of the newspaper being above the image but cut in half this keeps the image central and interesting but also doesn't distract attention from the newspapers title. The colouring of the picture is vibrant as it starts off being a cool blue around the outside of the brain then by the middle is a bright lightened red. The detail on the brain is pretty simplistic but still makes an impact as the colours help to emphasis blood vessels and tissue in the brain. Also this contrasts the background as it is black and then they have added a mixture of vibrant colours in the middle of the poster for the brain.
By calling the magazine "The Brain Special." it makes the audience feel as though if they get the newspaper they will get something that no one else has and something that is important.
As well as keeping the same masthead, The Times also keep the same serif font, this is so that the audience can relate to the poster, as they will recognise the masthead and relate it to the actual newspaper as well as the poster they are seeing.
The quote "Be part of the times" is a pun, as it refers to the newspapers name as well as the concept of 'the times' in which we live in, which is a high tech modern age.  The way this is presented has an impact on the reader as they haven't just placed it on the same line or just below the rest of the text, they have left a space between it. I think this is to exaggerate the importance of becoming part of the family of The Times readers. By making the audience feel as though they will become part of something bigger then themselves, a large group, they feel empowered and as though they're not alone when reading it. It is also an imperative as the newspaper is instructing the reader to be part of the group which reads The Times, although it functions as an invitation to be in with the group who are up to date with the newest technology.
On the top left of the poster there is a crest which The Times use as their logo on their newspaper. However usually it is placed in between the two words, where the middle of the brain is. They may have done this so that they keep the attention on what the poster is about rather then the logo of the newspaper. But by keeping it on the poster The Times are keeping their differentiation from other newspaper posters, as audience will associate the cress logo with the newspaper. It is also easier for the readers to find the newspaper and get to the free magazine.

Logo final design

The image above is the hand drawn image of my logo design. It is similar to the first design, in the way that I have used the man, from the sculpture but just adapted it, adding winged heels and a  newspaper in his hand to tell the reader that the logo is there to send them the news. 

I adapted the idea of having it just of the sculpture of the human holding onto a long pole, which is in the Marina of Portishead to it being more revolved around the helper of the Greek Gods, Hermes. In a previous post about my choice in my logo I have explained fully why I have chosen to use Hermes, my main reason is that as he is known as being the deliverer of information to the Gods, he would good to use as the deliverer of my newspapers news. It will also make the customer feel as though they are like a God, that they are receiving the latest news quickly and this will conclude in them feeling important.

However there is other aspects of my logo that differs from the last design, as I no longer use the trophy “PP” stand as I believe that this is too much of a distraction and there is too much going on just for one logo. My new logo is simpler but is still powerful, as he is fist pumping the newspaper as though he is sending it straight to the reader.

I choose this colour of blue/purple because it mirrors that of my dateline and is part of my colour scheme, I believe by doing this it will make my newspaper look conventional and will make it come all together as though it is one piece. If I used a different colour I think this would disrupt the fact that it is all one newspaper and will make the layout look unprofessional, thous differentiating itself from conventional ways. By using a lighter blue rather then darker I have been able to successfully keep my detail on my logo, as when I used a deeper shade of blue I ended up loosing the outlines around his abs and also the newspapers slight detail. This made my logo look less professional and also lost some of his value and made it look much simpler then it actually is. 

I also included shadowing and a bolder outline around the figure of my man as I believe this made it stand out more, as before without the lining it seemed to not stand out and just blended in with the back ground, because of its quite pale colouring. However, I avoided this by using the outline shadowing tool in Photoshop. 

My final advert design

For my final advert I decided to do something that was conventional to all the newspapers that I have studied. This is that the advert is for a local business, which readers can easily get in touch with as they are in the area. Below is a sample of my advert.

The advert's main purpose is to sell miniature paintings of peoples pets, painted by a well known local artist. Readers will feel as though they can trust the artist and newspaper for promoting the artwork because he is the "winner of the famous Portishead Railway Art Competition", which is a great achievement and as it is on the rage at the moment, readers will already know of the poster which the artist painted to win. This gives the advert power over its competitors, as it is prominent and as people will buy the newspaper they will see the advert and consider using it. 

I have used the theme of Christmas to influence my advert, as Christmas is in two months time and this is something the audience may be thinking about, as they want to get presents for their loved ones. My colour scheme is green, red and white which reinforces the theme of Christmas, as these are the main colours used around this season. I also believe that by using a deep red my advert will become prominent on my second page and have a stark contrast to the bland white and black scheme of the newspaper itself. 

However if I was to have changed my advert I would have perhaps made the green writing lighter, although this may take away part of the Christmas theme and make my readers feel more with nature, rather then holiday spirt. I would also try to put some sort of frame around the paintings so that they look more fashionable and showy rather then just placed on there. I need to involve a type of heading or company name which will make it obvious what my advert is about, because at the moment the advert doesn't tell the reader what the topic is until they reader half way down it. Through achieving this I think I will name it "Pet Paintings" above the text and paintings so that it is the first thing that catches the readers eyes.

The image to the right is the newest version of my Pet Paintings advert. The changes I have made is that for the masthead. The new title is called Pet Paintings and is the name of the business, which is selling the paintings. I chose this name because I believe that it is catchy and it can relate to my newspaper title, as its initials are also “PP”. It also tells the reader straight what the advert is about, this defeats the vagueness I once had through having no title for my advert. By using a font, which is similar to real handwriting, I think I have made my advert look more artistic and this gives the reader an idea of what the advert is going to be about just by visually looking at it.

I also adapted the colour of my text, as it was once too dark to being easily noticeable, through doing this I kept the green but just lightened it up a bit. This ended with the text being more easily seen by the reader, instead of having to come so close to read it.
 

Gym advert design

For my second advert for my front page, I have decided to use the local gym.
The image to the right is a picture which I took for the advert, of a staff member and a member of the gym. I believe that this image will suggest that the gym is a friendly and well qualified.

I then decided to crop the picture, as I thought that it had too much space above their heads and that this made the image look unprofessional. Once I did this I then added a text box, for the title which is the name of the gym, Better Bodies. As the gym uses blue and white as its main colour scheme I decided to copy it and use it as my colour scheme for my title also. First I changed the colour to dark blue, however I then came across a problem, that you could barely see it on top of the other gym equipment because the colours are quite similar. A solution to this was to add a white border around the text, which added emphasis and made it clearly visible, even on top of the dark backgrounds. I added another text box underneath the title, which had a small amount of information about the Crash and Burn sessions at the gym. This ties in well with one of my inside stories, as I describe someones first hand experience doing the Crash and Burn and their accoplishments. By doing this I believe that I will attract more audiences as they will easily be able to find the information they want and can see how it is tied together. Placing the contact information on the right side of the advert, in smaller writing keeps the attention on the main focus on the information for Better Bodies. I also think this is the best way to layout my text on my advert because readers will want to know about the gym and what the advert is about before contacting.

Advert planned

Below is a screenshot of my advert for my front cover of my newspaper so far. I decided to scrap the idea of it being a advert for Waitrose, as I think it will be hard to get the company to let me use their logo and name. So instead I have done a similar advert as Evening Post, by doing for restaurants. Through looking back  on my research I have come up with the idea of doing it for my local Italian restaurant and it doing a promotion, "2 for 1" on pizzas which I think will attract my audience, as Portishead is quite a close community and Antonio is well known for his great pizza making and friendly communication with locals and tourists.

On the next lesson, I decided to make one of my images for my advert as being that of a pizza, made by Antonio himself. My first thought was using a logo for his restaurant but then as I researched I found he doesn't really have one that will be recognised by a large population, people usually remember just the restaurants name, as the owner is very welcoming and the Italian is named after him. I was going to try to draw a picture of the pizza, but then I thought that it would be more attractive if I used a picture of fresh delicious homemade pizza rather than a cold drawing. 

For my other image on my advert I used three rectangles to make a driving learner plate. This is a very distinguished sign, as it is known globally for all new and experienced drivers, but also generally people do know the sign. I easily created the learner plate by placing two rectangles on top of each other and moving them around so that it went into a "L" shape. I believe that this is a better way of doing the learning plate rather than using a text font as I get the angle and proportion exactly right.

The image on the right is a picture of my advert, with the new image I have done for the learning plate. 

Logo design

The image to the right is a drawing which I have done of a draft design of my logo for my newspaper, which I have talked about in a past post. I decided to go with the large bold double "P"s because my newspaper is called Portishead Post and by doing this it will make my newspaper well recognised by the pubic. By adding the statue into my logo I think this also generates popularity as readers will know where it is located and they will feel part of the community, this will also happen to the newspaper. By using the statue this gives the newspaper a chance to feel as though they are in with the community. I decided to put the double "P"'s on top of a trophy stand so that the readers understand that the newspaper is proud of being part of the Portishead community, this could conclude in customers purchasing the newspaper because of its closeness with the community. This also conveys the newspapers importance, making it seem as though it has won something and is standing above the rest of the newspapers. I have also decided to over lap the "P"'s so that it seems as though they are closely connected so that it feels as though they are together and tightly bonded. 

Although I do like my design I think that it might be too complex and chaotic as there is a lot going on for one logo. I believe that maybe if I get rid of the double "P"'s and stand, leaving my logo just the statue itself, this could be a small but powerful statement for my logo. However, this could also make it too simplistic, but looking back on my research of logos, I see that most of other newspapers logos are simplified but easily recognised.  

If I conclude in simplifying my logo, to just the statue of the human I will add two small objects. One will be the object of a newspaper rolled up in my statues hand, making it seem as though it is thrusting the newspaper into the hands of the audience. My second object would be that of golden wings on the bottom of it's feet, similar to that of the mythological, Hermes, the messenger of the Greek Gods. Also the "Mercury" newspaper, is another name for Hermes, which implies the same sense of delivering important messages quickly. 

Through doing this I think that it will imply a sense of urgency, that the newspaper needs to be delivered fast and directly to the reader. It also suggests that the newspaper is quick at delivery and always gets the news to you on time, with the most updated information. This would go well with my slogan, "News you can use" as it also implies that the newspaper is quick, because it's short and snappy.  By reinforcing that my newspaper will be more based on Hermes/Mercury rather than superman makes certain that my newspaper wont seem tacky and inelegant, as Hermes was portrayed as a classy, tasteful and muscular helper of the Gods.  

My inside page so far

The image below is my latest update for my inside page. Since my last upload I haven't changed much to the layout, this is because I didn't want to adapt too much from the conventional design of an inside page, mainly the Mercury which is in my past research. However I have decided to scrap the "Announcements"section on the left side third, mainly because this is less conventional and it is only seen in newspapers such as the Times (Nailsea, Clevedon & Portishead). To compensate for this removal I have put a small list of people who work for my newspaper which they can contact, if they have any worries or stories they want to submit. I have got this idea front the Evening Post second page, which I have written about in a past post. On the middle and right side of my newspaper I have left it the same as before because it is very similar to my style model, which is The Mercury. Although I have given my second story, which will be a less popular story, more space as before I didn't really give it enough room on the page to make it seem like a real newspaper. This also effected the amount of detail I could put in my story, so by increasing the size of the font box I have been able to achieve a short, well detailed story. 

For my next lesson I will concentrate on adding in my stories and uploading my picture for the inside page. I will also begin to this about creating my advert on Photoshop, as I have drawn it but have not began to make it. Once I have done this I will place it on my inside page. 

My front cover so far

The image below is a mock up of my front cover so far. So far I have placed all my stories on my page, including the headlines. I have almost put my masthead on the cover. As you can see I have made a few changes to the way in which the front cover looks. For starters I have re-arranged my masthead, by putting it all on the left side third, instead of central. I did this because I felt as though this will make it more bold and it also is high in conventionally as Post and Times also have placed their titles on the third side. By removing the slogan, which was once on the right side of the masthead to be underneath, I think this makes the masthead more empowering and implies it's importance. However, I have kept my logo but have moved it to the right side of my masthead, similar to the Liverpool Echo. I did this, mainly because it fitted well with the new place of my masthead and also conveys that my newspaper is very in with the community. By making the  letter "P" represent the start of both words this gives the newspapers a clear ident, for readers to recognise the newspaper.

Putting Writing On My Cover

For my front cover, I decided to do a little bit of research into trying to find out what size font most newspapers use for their stories. I used Google as my search engine and http://uk.answers.yahoo.com/question/index?qid=20100105125923AAXuvI0 was the first website that came up. Yahoo informed me that majority of newspapers use a font size between 9-10. I previously thought that the font size was around 12. So by doing this research I have found that the size I would have used would have been incorrect and would not resemble a real newspaper.
I then wanted to find out what size font newspapers use for headlines so that I could aspire to the conventions of the local newspaper genre. However when using Google no websites came up with the information I needed, so I concluded that I will have to print off different sized fonts and then compare them to an actual newspaper so that I can get an actual idea.

The image on the right shows the list of different sized fonts that I have used in my search to find the prefect conventional sized headline.
Once I compared the print out to the newspaper front cover headlines I found that the size of headlines can vary around the early 20s, so I decided to use size 24.

Portbury Hundred Closed

Portbury Hundred Closed

Hundreds of family members, held back for hours by a dangerous incident that caused the Portbury Hundred to close early on in the week due to freak weather.  After a day of constant heavy rain, a collision between two cars took place on Portisheads main way of entrance and exit. As the Portbury Hundred is one of four escapes to Bristol, it was obvious that at rush hour the road would be packed. However, no one could depend on the evenings traffic. The accident happened at 7o'clock in the evening, peak time for traffic. It had been stormy weather through out the day, when a red fiat, carrying one passenger hit straight on into a white honda. The accident caused so much chaos that the police had to shut the road throughout the night, so that they could clean up the damage and have the road clear by the following morning. The passengers in both cars, were moderately injured and are now at Frenchay Hospital recovering physically and mentally.

This is the first draft of my second story for my front page. In my lesson I will try to edit it in to my actual page to see if it fits. If not I will have to shorten it so that it is more suitable for my newspaper.  

Changing My Story

I first decided to have my second cover story as "Battery Point To Be Closed" so that it is slightly linked to my main cover story for conventionality, however I began to believe that this would make it too focused on Battery Point and this would disrupt the balance in stories, as my inside page is also about Two Teens Stuck In Mud. In conclusion to this thought, I have decided to change the second story on my cover, so that it doesn't link at all to the main cover story.

Recently the weather in the South West has been dramatic, especially surrounding Bristol. It has been a mixture of weather, including flooding. The Portbury Hundred is one of four ways in which Portishead citizens and tourists can come and go into the small town, when bad weather occurs it usually gets flooded and dangerous traffic begins. I think that this would be a suitable story for my second story as the readers can truly relate to the flooding as it is the main road getting from Portishead, into Bristol. My new second story will be called Portbury Hundred To Be Closed, although there isn't really a difference in the headline, apart from the location of the closure, I still think that this is appropriate headline as it is easy to understand and is direct as it tells the important information straight away.
For this story I also don't need to get a picture as it is just a short side story not the cover story. By not placing a photo with it, I think I have made certain that this will not distract my readers from the main cover story.

Battery Point To Be Closed

Battery Point To Be Closed, will be my second cover story, which will have less coverage as it isn't as much of a big story as Two Teens Stuck In Mud. To reassure that this will happen, I have place the second story on the right side of the page, whilst keeping the main cover story on the left third, which our eyes are naturally first drawn to as we read from left to right. Although I have given both stories similar amount of space on the front page, my cover story does go into more detail on to page two.
Battery Point To Be Closed will be linked to my main cover story as Battery Point in Portishead, is where the accident of the two teens happened and it is conventional as newspapers such as Evening Post also do this.

Planning my logo

I have adopted the same idea as Daily Post and Echo, of having a logo to represent my area of which I sell my newspaper to. Most newspapers have used a image which is significant to their location, such as Daily Post has a ship as its logo. This is because S.S Great Britain is a positively well known attraction in Bristol, which they are very proud of. It is also easily recognised by the community and universal, for tourists. This is similar to Echo, as it is sold in Liverpool and they use the lion which is also on their football team. This implies that the newspaper backs up their football team and is very supportive, which could relate to the Liverpool football fans, which love to read their local newspapers.

In my past post on my logo, I have written that I am going to incorporate the letters "PP" with a historical image, mainly because my masthead is "Portishead Post" so it can easily be recognised and linked together.
I have considered to use the same font as my masthead for the logo lettering, as you can see the image to the right, this is a mock up of what the lettering will look like.

The historical images I have considered to use are the Suspension bridge or the statue in Portishead Marina.
I didn't want to use the same idea as Daily Post, by using the S.S Great Britain, as I believe this will be making my newspaper too similar to it, which would cause my newspaper to have hardly any differentiation.

I have choose the suspension bridge as one of my choices for my logo image because it is very historical and applies very much to the whole Bristol community, not just Portishead. To get anywhere you would have to go along the bridge, so it is an important part of Bristol. It carries cars, lorries and motorbikes, it also has a cycle lane on the outside of the bridge, with a safety path. It opened in 1864 and is still going strong 147 years later, with a total of around 8,800 cars a day.







The image to the right is a picture of the statue which is on the Marina in Portishead, it is a recognised attraction, because of its location is also well-known and very often visited. The sculpture was built at the same time as when the restaurants, such as Bottleinos where created.





I have decided to use the marina statue because I think it appeals to my audience as they are Portishead citizens, whilst the Suspension bridge could appeal to a wider audience, such as the whole of Bristol. This would not work for my newspaper as I am only selling it in Portishead, not Bristol so by choosing the marina sculpture I know that I will be able to attract my main audience, being the Portishead community.

Two Teens Stuck In Mud: Updated

Second Draft:

Two Teens Stuck In Mud

Rescued by the local police and fire brigade, two teens got themselves into a sticky situation. Both boys, which cannot be named for legal reasons have been saved after indulging in too much alcohol and deciding to take a trip into the muddy Bristol Channel, near Battery Point.

P.C Knowland, aged 49, was the first officer on scene, who told us that "when I asked for their explanation on what was going on it was apparent that a heavy amount of alcohol had been consumed as we couldn't easily understand them and they slurred their words." When P.C Knowland and other officers tried to figure out a way in which they could pull the boys out, it quickly came apparent that they needed help.

The fire-fighters where able to drag the boys from the thick mess simply by using man strength and the hose from the trusty fire engine. "We were called to the scene but by the time we had got there it was clear that they needed further assistance, and this is when we knew we had to take action." Said the head fire fighter, Paul Mcgreedy. 

"If the youths were sober, we probably could have got them out much sooner and with less hassle."As the two boys did cause a lot of commotion that night, we do know that they're save with their friends and family now.

What all started out as a summer evening trip down to the local lake grounds of Portishead turned into a dangerous accident which could have been fatal, because of the effects of drinking alcohol.

 P.C Knowland told us that "It started out as a group of five youths, enjoying their evening with a few bottles of wine, until two of the members decided to carry on drinking so bought some supermarket vodka, which lead us to believe this is how they became more reckless and intoxicated then the other three."

Once P.C Knowland and the rest of the team had released the teens from the mud, covered in muck, still slightly intoxicated and in shock, the boys returned to their friends and family on the sea wall and hosed themselves off.

 The parents said: "We thank the local police and fire brigade for saving our children and getting them back to us safely, they wont be going out unsupervised until they're 20." 

Two Teens Stuck In Mud

Firstly, I have decided to change my headline from "Two Local Teens Stuck In The Mud" to simply, "Two Teens Stuck In Mud" as I believe by keeping it shorts it will keep the attention of the reader. I also think that this is more of a catchy headline then my first thought.

Two Teens Stuck In Mud

The Story:

In the early hours of the evening this summer, a few youths decided to take advantage of the heat and take a trip down to the local lake grounds of Portishead. Although the park was created for little children and families, the juveniles didn't go to play on the swings and slide, they wanted to get up to mischief, hangout and drink alcoholic beverages. As it began to get later and the amount of alcohol decreased, the teens thought that it would be a fun idea to take a giddy walk along the stony beach.

A group of five clumped together, falling and laughing as they stumbled towards the beach stairs. Wanting just to make a small fire and sit around it, three of them stayed. Whilst two of the boys decided to play a game of manhood and ran towards the sea, ignoring all urgent signs, which they would have acknowledged if sober. Expecting the beach to be full of sand and sea the two fell straight into the thick mud. By the time they had hit the mud, their drunken bodies where too numb to realise that the stiff muck had locked around their thighs. Suddenly one felt that they where getting dragged behind and that it was rising to their stomachs. Now, not being able to move their intoxicated minds realised what they had gotten themselves into and they began to panic.
The rest of the group where evoked when they finally heard the slurred yells from the dark and started to walk towards the voices. At first they did not know that it was their two lost members until they shouted their names and that they where stuck. The two boys could feel themselves getting pulled slowly by the mud, although it would be best not to be distressed they became to struggle. It wasn't long after 11pm when the three others alerted the police as the two male teenagers called out in the darkness. Although the shouts where unclear it was obvious that they were afraid and unable to get back to safety, as a large crowd of other teens gathered.
P.C Knowland was the officer which answered the call at 11:10pm from a nervous sixteen year old girl, claiming that two of her friends had gone into the mud on Portishead sea front. The group of three stayed waiting for P.C Knowland to arrive with other members of the team. At 11:15pm, P.C Knowland started to interrogate the youths on how this incident happened. This is when it first came apparent that alcohol had been consumed, as they weren't easily understood and their explanations of what had happened so far where not clear.
 The other police officer gave her attention to the two boys in the mud. She asked them a series of questions, including their names, who to contact and skimming how they got there. It was obvious to the female police officer that the boys where frightened and intoxicated, this is when she first thought it would probably be the best idea to get reinforcements to try to get the boys out and to safety. The police decided to call in the local fire brigade. Although there was not a lot of equipment used to detach the teens from the mud, the fire-fighters where able to drag the boys from the thick mess by simply using man strength and the hose from the fire truck. Once out of the death trap covered in mud, still slightly intoxicated and in shock the boys returned to their friends and family on the sea wall and hosed off.


Soon after reading other newspapers I found that the start begins with the end. In my newspaper story I have written it more in a novel structure, as though I am writing a story rather then telling important news. In my next media lesson I will have to change around the layout of my story so it sounds more like a newspaper rather then a novel.

Slogan For Front Page

For my newspaper I decided to cut my masthead in half, on two different lines, then to have my logo on the left side on level with "Post". However, I then found that it made my masthead look unequal. To prevent this I thought that putting a slogan on the opposite side of my masthead to the logo will help balance it out.
The Evening Posts slogan is, "Tomorrow News Today" Implies that the newspaper has got the most up to date news which you can get now, it also makes it feel as though they have got it from the future which makes it feel magic and has a source of power.

Ideas for my slogan:

• "Presenting the best news"
• "Reporting local news"
• "The daily dairy of Portishead"
• "News you can use"
• "Where local news comes first"
• "News to the community" 

Out of all of the above, I have chose "News you can use" as I like that it has a rhyme which makes it more fun and welcoming to the reader. 

Last Thoughts For My Front Page

The image to the right is my final idea for my front page.
It would be conventional for me to use a celebrity on my front page, as local newspapers do try to hang on loosely to the outside community as much as possible so that they still have connections and can appeal to a larger audience. However my newspaper differs to it as I have removed the tacky celebrity story, which I think would make my newspaper seem as though it is too involved in the outside world. I also believe that it would not appeal to the audience I want and some readers may just purchase my newspaper for the celebrity stories rather then the local news. I hope to attract an older audience, that of young adults of demographic A to D1, both female and male. This gives me a chance to aim at a larger audience then that of my past AS coursework where I had to choose a specific target audience. I have also changed it so that I have only a small part of my main cover story on the actual cover, I have decided to let it leak onto the inside page as I believe this will encourage my readers to purchase the newspaper because they wont know what the stories ending is till they buy it. By replacing the column, that was originally for sports and other local news to be a short story and an advert for the community gym, I think this helps make the layout of my newspaper seem as though it is more formal and it also mirrors the set out of The Evening Post and Chronicle, which are my two main researched newspapers. Placing a slogan and logo in my masthead helps to make my newspaper have individuality and more attraction to my readers, as they will be able to spot it out whilst looking through the newspaper stand. I have also switched the position of the advert banner around, by placing it above the masthead rather then the bottom of the front cover as I believe this will convey its importance, however I do not want my advert banner to become more highlighted rather then my masthead. To counter this I will make sure that I make my masthead "Portishead Post" larger and more bold then the advert banner.

Media Lesson Planning Front Page

In my Media lesson today, I spent majority of my time creating a new front page for my newspaper, through doing this I learnt how to use Guide Lines, which are used for newspapers. This is the amount of columns I will have and how much space I get for each one. I also learn that the space between each column is called a "gutter"this neatly helps to separate each story and picture so that they don't combine. When making my plan, I decided to do a little bit of research on how much space the columns take up, usually the right side column uses about 25% of the newspaper and is a much larger writing space then that of the left column which is about 17%, mainly because the cover image takes up more space.

My First Pictures.

For my front cover image, as I have written in a previous post, I have taken a picture of the Portishead Sea Front in the daylight.

I had a debate with myself about this image, as I did like it when I got the first shot, but then I realised it is dull and doesn't really tell the reader anything about the story, apart from the location. I believe that if I put two young males in the picture, looking worried or confused then this will make the picture more captivating as the readers will wonder what has happened to them and why are they in that location.

For the short local stories I will use the two pictures that are below:

 The image to the left is Antonio's pizzeria. It will be the picture I use for the story, "Welcoming Hearty Italian Restaurant Reopened". However when I get the prober photo done in a week or two I will be able to ask the shop owner, Antonio, to stand outside as if he is reopening to customers.

This is the story, "Dropping The Pounds And Gaining Better Bodies". In my final newspaper I will not be using this picture as this is not really the gym owner, this is one of the staff which work there. I have also decided that I don't like the positions in which they are as it looks as though I have caught the staff member off guard  when really I want him in a open posture to suggest that he is friendly and wanting new members joining. 

The Evening Posts Change In Name.

Interestingly, I found that through more recent research that The Evening Post is now The Post. This is because less people are purchasing newspapers because of new technologies, such as websites and mobile phones, where they can asses the same information more quickly and for free. This causes newspapers to lose customer interest, as readers have to wait for a week to get the latest news, when they could easily log on to a computer and get the news pretty much straight away.

As I was studying the Evening Post, right before it turned into The Post, in April 2012 I found that even then they stop just doing one story on the inside page, now they spread out their main story across to page three. This causes slight problems for the making of my newspaper as I will only be making a page two and will have to keep the story to one page rather then The (Evening) Post which uses two. I believe that they do this so that the readers get a more insight picture and can see more clearer. It also grabs the attention of the reader as it differs to other newspapers which only use the inside page to explain their main story.

The image below is an annotation of The Evening Post showing how the story on the second page leaks onto the third page, which makes it similar to a double page spread which is seen in magazines.

Inside Page Layout Idea!

As you can see in my previous post into inside page research I have been strongly influenced by the Mercury rather than The Times this is because I believe that it is a more traditional layout and I feel that it will appeal to my readers more.

This is a sample of my inside page:

Inside Story:

My inside page main story will be a continuous of the story which is on the front, "Two Local Teens Stuck In The Mud". However in my layout for my front page I have written that I will be putting the whole story on the front, I have now decided to only put the story inside and just leave the front cover with a picture of the sea front and a cover line. I believe that this would increase interest in my newspaper, as they will only see part of the story on the front which results in them needing to purchase the newspaper to read the rest of the story which is on the inside page. To get my pictures for my inside page I will need borrow a camera from Sixthform. The picture in the inside page will differ from the front cover, even though they are the same story. I would like to either take a picture of the Portishead Fire station/Police station from outside, hopefully a time where firemen are hanging about outside, or I would like to have a picture of two young men standing on the sea front, after the incident. This would provide the reader with a sense that everything ended up fine, which is in contrast to the front cover, where the shocking headline and photo will be. 

Other Parts:
In my past post of my idea for my inside page layout I have said that will not be doing a advert banner along the bottom, however I feel that this is a regular structure of a newspaper inside page, so I will do to. This advert will differ from the one on front cover, I may do it on the Italian restaurant doing "2 for 1" similar to that of the Evening Post.

Inside Page Idea

The two newspaper inside covers where hard to find so I ended up buying a local papers and using them. However I did not use the same newspapers as of my cover research. The two inside pages I studied where The Times and Mercury, both local Portishead papers.

The Mercury is the standard layout for a second page, but The Times is full of announcements and advertising which is not conventional for a inside page. As you can see by my past research into these inside pages, they're are both very different, this is the may reason why I decided to annotate them, so that I could get a full idea of how you can present it, other then just having it full of stories or as the contents page.

For my inside page I would like to the adopt a similar layout to that of Mercury, by keeping it conventional, having a main story inside. I will also have a small byline for announcements, mirroring The Times, for local families, wishing to say "Happy Birthday" or respecting the loss of a loved one. This helps the newspaper tab into the local community and will evoke sympathy and compassion for the families. It also suggests that my newspaper cares about its citizens which will conclude to the readers purchasing my newspaper because they want to be part of the caring community, some readers might also just buy the newspaper because their family announcement is in there or someone they know maybe. Also this is another way in which the newspaper can gain profit, as people have to pay to have their announcements put in.
Through writing this post I have thought of putting one of the bylines as the contents so that readers know which page to go to for the latest news, instead of flicking through until they find what is on the font cover or what interests them. As I researched I also discovered that the Mercury have a advert banner, similar to that on the Evening Posts front cover. I am not too certain whether I will mirror this layout as I have already used a advert banner for my front cover and I don't want to be too repetitive as it will get boring to my readers and result in a lack of sales because of this.

What adverts should I do?

In my research into adverts on a newspaper front cover, I found that they usually promote large companies which are in some cases, are in the area in which the newspaper is sold but also companies which are seen nationally.

As you can see the image on the right is a layout for my future newspaper. I have come up with having my advert as a banner, along the bottom of my newspaper, this is similar to that of the Evening Post, however it has it's advert banner along the top, above the masthead. By making my adverts more discreet I think this will re-ensure that all attention is upon the news on my front cover, rather then adverts.




In my research I have also found that the adverts on the front cover are usually in the readers interests rather then the companies though of gaining profits. They use bargains to appeal to the customers, this could also attract readers as this maybe the main reason they purchase the newspaper, to get the deals.
This is shown in my research of the Evening Post, which is the image to the left. In this advert they are publicising the deal of getting "2 for 1" whilst eating out at a specific restaurant, which suggests that there is more advantage for the customer as they are getting money off a meal, which will now be half price. In a previous post I have gone more in to detail about this advert.

These are two other adverts by the Evening Post, similar to the advert above, they both are in the customers favour. However these two do have a slight contrast as they are "Win" adverts, which mean that the customer who buys the newspaper is in chance of getting s free PS3 or McFly guitar, this could also cause readers to buy the newspaper simply because of their chance in winning something expensive and getting it for free. This also tells us what the Evening Posts target audience could be, because they are promoting PS3 purchases, this suggests that the readers are top gamers which want the newest gadgets to play their games on. The audience could also be great music fans, or listen to chart hits because of the free gaining of a fresh guitar, held by one of the members of the band. A long with that, one of the adverts is promoting two, the free guitar and "2 for 1" eating which is a great plug for the newspaper and will get audiences purchasing it.

Through my research into newspaper adverts I have decided to use a banner and to have mine as a bargain advert. Preferable for a new, local shop in Portishead,such as Waitrose or Lidl as they have newly opened over the years I think this will give me leverage over my competitors as readers will be interested in exploring the new shops. Also as these are grocery shops, this will give the customers more means to buy the newspaper as most families go on a weekly food shop and will be able to use the deal. I think that my advert will be for £20 off when shopping in Waitrose as I believe this will target my audience and will look right within my newspaper.