Planning my logo

I have adopted the same idea as Daily Post and Echo, of having a logo to represent my area of which I sell my newspaper to. Most newspapers have used a image which is significant to their location, such as Daily Post has a ship as its logo. This is because S.S Great Britain is a positively well known attraction in Bristol, which they are very proud of. It is also easily recognised by the community and universal, for tourists. This is similar to Echo, as it is sold in Liverpool and they use the lion which is also on their football team. This implies that the newspaper backs up their football team and is very supportive, which could relate to the Liverpool football fans, which love to read their local newspapers.

In my past post on my logo, I have written that I am going to incorporate the letters "PP" with a historical image, mainly because my masthead is "Portishead Post" so it can easily be recognised and linked together.
I have considered to use the same font as my masthead for the logo lettering, as you can see the image to the right, this is a mock up of what the lettering will look like.

The historical images I have considered to use are the Suspension bridge or the statue in Portishead Marina.
I didn't want to use the same idea as Daily Post, by using the S.S Great Britain, as I believe this will be making my newspaper too similar to it, which would cause my newspaper to have hardly any differentiation.

I have choose the suspension bridge as one of my choices for my logo image because it is very historical and applies very much to the whole Bristol community, not just Portishead. To get anywhere you would have to go along the bridge, so it is an important part of Bristol. It carries cars, lorries and motorbikes, it also has a cycle lane on the outside of the bridge, with a safety path. It opened in 1864 and is still going strong 147 years later, with a total of around 8,800 cars a day.







The image to the right is a picture of the statue which is on the Marina in Portishead, it is a recognised attraction, because of its location is also well-known and very often visited. The sculpture was built at the same time as when the restaurants, such as Bottleinos where created.





I have decided to use the marina statue because I think it appeals to my audience as they are Portishead citizens, whilst the Suspension bridge could appeal to a wider audience, such as the whole of Bristol. This would not work for my newspaper as I am only selling it in Portishead, not Bristol so by choosing the marina sculpture I know that I will be able to attract my main audience, being the Portishead community.