Saturday, 1 September 2012

My Newspaper Idea: Title Fonts

Title/Masthead

Although I have not yet decided upon a name for my newspaper I will look into different types of fonts in which I would like to use. A font that is similar to the Evening Post or Echo, as both of these newspaper titles use Serif font which gives the newspaper a formal impression and suggests that the newspaper has some kind of importance above it's competitors. 

To create my newspaper title I have chose to use a website named www.dafont.com a website which has a collection of different styled fonts which are categorised, for example, Gothic and Script.



In my previous post I have written that for my newspaper I wanted a Serif font, which is shown in the screenshot, under the heading "Basic" and in between "Gothic" and "Script". 

The first font I found was on the first page of the website, named "Apple" which was Serif and very simplistic. I thought this font would be good as a masthead as it is so clean and effortlessly easy to read, however this could also make it lack individuality which could lead to my newspaper to mix in with other newspapers concluding to less sales. It could also make my newspaper seem dull and boring even though it would be productive and could be used as a good heading. 


My next font I also found on dafont, is called "Day Roman". It is also Serif, however in my opinion is not so simplistic. I find that this font has more of a charm to it, as the "R" seems to smoothly swing to make a false image of it touching the "O". I think that it has less of a formal approach, as it implies that it

 is more relaxed by it's flow of letters, through the "A" and the 
use of the "R" looking as though it is creasing the "O".  
                                                                                      


The last font I have choose to consider as my title font is "Phosphrus Family" font, this is because I found it usual and different to the other two above. It has a slight italic slant that takes away the officialism and would make my newspaper seem more welcoming as it feels more relaxed. The writing is thinner then the two above, which are in bold, I think this decreases the ridged and harshness of the title and implies that it is more easy going and free. However this could also effect the newspaper as it could suggest that the newspaper is unofficial and would not suit a newspaper title.

Although at the beginning of the post I wrote that I wanted to find a font which seemed formal, I am now hoping to find a font which uses Serif but also has a loose impression as well as being serious. 

Out of the three fonts I have decided upon the Phosphorus Family font because it is a Serif font and it has a romantic feel to it which could be attractive to customers wanting to buy a newspaper. How it flows is captivating to me as it gives the affect that it is charismatic for the reason that it is italic and this makes it seem as though it is fun. However it is not connected through each letter which suggests that it is not so elegant and posh. All of these qualites make it a suitable newspaper title font.

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