Colour Schemes

Colour schemes are very important in attracting customers for a newspapers as it helps them stand out from competing newspapers, as they will also be trying to gain the customers attention. Echo does this very well as it uses a range of block colours such as red, blue and black. Although these colours are not out of the ordinary, they still help to differentiated the newspaper from its competitors such as Daily Post and Evening Post, which use quite bland colours instead of Echo's highly noticeable colour scheme.

The way in which Echo uses colours to improve the layout is also one way in which will help with the design of my newspaper, as I would also like to use a similar colour scheme so that my newspaper will be apparent.

However I do like the subtleness colour scheme of Evening Post, it is more relaxed as it uses a more darker tone of blue and is less chaotic then Echo. For my newspaper I may consider adopting both of these qualites from both newspapers, make my colour scheme outstanding and striking but also be calm.

After debating on how to present my newspaper through colour, I think that my main choice in colour will be blue as it is neutral but can also be swayed to be more dramatic. A royal blue is the tone of blue I have decided upon, as it is more rich then other tones. Also this type of blue is seen in the Evening Post used for its headline and barline, I feel that this gives the newspaper more structure as it looks as though it as been thought out and I like how they have kept the colour through out which gives it a stylish edge. Similar to Evening Post I will use the royal blue I have chose to the right as my headline colour and also my barline colour so that I have a feeling of flowing through out my newspaper.

Getting the right pictures for my newspaper front cover.

Getting pictures

To get my pictures for my newspaper I will have to either, lend a camera from Gordano School or borrow a camera from a close friend. Both the cameras I would use will produce top quality pictures that will be suitable for my newspaper, unlike a camera phone which will be blurred and not what I want. This would make my newspaper will cheap and not thought out well enough, this could result in the readers no longer purchasing my newspaper because of the way it looks. However because I will be using an actual photography camera my photos for my newspaper will make it look neat and well planned.

For my article/story "Two Local Teens Stuck In The Mud" I will take a picture of the location in which the advent took place. This is similar to my researched newspaper, "Daily Post", where they have a small photograph of the river, in which the two persons drowned. The location is the Portishead sea front, so to get my main story picture I will go there and get my photo. I could either, take a picture at night (when the incident happened) or take a picture in the day. I think that the best would be to take the picture in the day, because there is barely any lighting, this could lead to an unsatisfied picture as it will just be too dark for the readers to see. Although it would give the readers more appeal to have the picture taken at night, because they could imagine themselves being there as the incident happened but there would be only darkness. With taking the picture of the sea front in the day it will be a lot clearer and easy to see the scene of the crime. It will also give me a chance to develop my story and talk in the past rather than try to talk in the present. As it will be light for my photo shoot I will be able to explore the surroundings and take more focus into the mud and scenery to make it work with my story.


For my byline "Welcoming Hearty Italian Restaurant Reopened" to get pictures for this byline I will have to wait till the owner, Antonio (same as the restaurant name) returns from being on holiday on the 13th September. For this picture I will have the owner stood outside, on the step of his restaurant smiling and having arms open welcoming customers. I will make sure that I get the whole restaurant in, by taking a medium shot, straight on. I think this picture will do well as it conveys that of the story, that they're welcoming people and reopening, his body language will also replicate this. 


For "Dropping The Pounds And Gaining Better Bodies" I will take a photograph either of the gym space or ask a member if I can take a picture of them to use for the story. For the gym space picture I could go into the cardio room, which is the most likely place in which people lose weight, rather than the weights room and take a few pictures of the crosstrainer or the treadmill. However this could not attract readers as it is quite boring and nothing will really stand out. If one of the members agree to have their photo taken for my newspaper, I could have them working out on one of the machines which will help the reader understand the article more as they will be able to visually see the member in which the story is based on. As well as having a picture of the member I could also ask if the owner will become part of the picture, standing near the member and shaking their hand as if they are congratulating them on their success. This could present the gym as a pleasant working environment which could end up making profit for it as readers maybe attract to the result that the member had gotten through training at that gym. 

Two other stories which will be on the newspapers front page:

Two Bylines:

These two stories will be my bylines, in which will be filled with local news. They will be much shorter then my main headline as they will have less coverage and writing. 

The story "Welcoming Hearty Italian Restaurant Reopened" will be about the local Antonio's Italian restaurant along the highstreet, at the bottom of Frendale Road. I have chose to make this a byline as Antonio's is a recognized restaurant and highly approved by local Portishead citizens.  I know that a light byline like this would be seen in a local newspaper, for example The Chronicle and Evening Post, as it appeals to the audience, which are interested in community news. 


My final byline is "Dropping The Pounds And Gaining Better Bodies" this will be about the neighbourhood gym, which is well liked in Portishead. It will be based on members who have lost weight over the summer and how they feel about it. I will also explore how the gym has became more popular over the years, and especially over this summer thanks to the members that have recently started to achieve their goals of becoming fitter, for either health reasons or just to look better. 

Main headline/story idea: Two Local Teens Stuck In The Mud

Two Teen Stuck In The Mud

This will be the title of my main story, which is obviously about two teenagers that have gotten stuck in the mud. My location for this story will be the sea front in Portishead, which will appeal to my readers as it is a well known family location for people who live in the area and for tourists which have come to the location for a family holiday. It is also very popular for a drinking destination for teenagers wanting to have a good time with their friends. So through this I have targeted a large audience because of my location. 

The story will be based around two teenagers which after drinking alcoholic beverages and having a good time out around the park, decide to take a walk along the sea front but then ignore the signs of which tell them that it can be deadly if you go out too far. A group of five first went down, where two of the male teenagers thought it would be a good idea to take it to the next level and go beyond the signs, whilst the three other teenagers stayed behind. It wasn't long after 11pm when the three others alerted the police as the two male teenagers called out in the darkness. Although the shouts where unclear it was obvious that they where afraid and unable to get back to safety. The police arrived around 11 15pm, as the crowd gathered around the sea wall, questions arose asking what was happening. Three of the the friends which where earlier with the two male youths where interrogated by a local police officer which first came across the scene. This is when it first came apparent that alcohol had been consumed, as they weren't easily understood and slurred majority of their explanations of what had happened earlier that night before the incident. It soon came obvious that the police could not do this alone as they could not easily pull the two boys out of the mud they had to call in reinforcements, so they called the local fire-fighters. By 12am the fire-fighters had appeared on the scene, getting knowledge from the police as to what had happened. Although not a lot of equipment was used to detach the youths from the mud, the fire-fighters used numbers and the hose which they told them to grab onto whilst they forcefully pulled in attempt to get them out of the thick mess. Once out the two boys, still slightly intoxicated and covered in mud, got their clothes washed off and returned safely to their friends and family along the sea front path. 

Newspaper Ideas: Stories and Headlines

Usually the main headline has a connection with the community. It is a serious and dramatic story which has happened within the newspapers sales location and almost always has an affect upon the readers emotions, mainly sympathy through the story.

My main headline is going to be based on new local news, although my story will be made up it will still have the affect of a true one upon the readers.

Headlines:

• "Local pub gets shut down after drug scandal"
• "Two teens stuck in the mud"
• "New stars are shining for 2016"
• "Welcoming hearty Italian restaurant reopened" 
• "Could this be the next Leonardo da Vinci?"

After debating whether to go with "Local Pub Gets Shut Down After Drug Scandal" or "Two Local Teens Stuck In The Mud" I think that the best Headline which I could use as the main story is "Two Local Teens Stuck In The Mud" because it seems as though the newspaper isn't taking it seriously, that it is casual, it easily grabs the attention of my readers through confusion and concern for the two teens. It is also easy to come up with photographs for the story as in my research, Daily Post have just simply taken a picture of the location in which the incident took place. I also added in "Local" to the headline, as the readers will feel as though they can relate the two victims and this will evoke sympathy for them. I decided to go with this headline over "Local Pub Gets Shut Down After Drug Scandal" because it felt as though it was too artificial and it wouldn't really happen in a small town such as Portishead, also it would be too much exaggeration involved and may become too dramatic and like a childish story. Although I believe that it would have made an more interesting and differ from other newspapers because of the reasons I have wrote, I think it maybe too extreme for a local newspaper.

For my other local stories I will use "Welcoming Hearty Italian Restaurant Reopened" and "Dropping The Pounds And Gaining Better Bodies" as they are both less outragous and striking as my main headline. For example in my research of the Evening Post they keep their main focus on the headline and put less important stories as the bylines, "25m research centre for city", these bylines also don't affect the community as much as the headline does in a way which makes the reader feel sorry for the person in which the story is about. However I will not be doing this as my bylines are set around the community and written for the locals about well known locations. The Daily Post, frequently has community horrors as their headline and bylines, "Girl, 3, And Dad Drown In Falls Tragedy" as their main headline and "Man Collapses And Dies In Snowdon Race" as the byline. Both of these stories are striking as they hit the audience and make them feel compassion for the story and its persons, this is unlike Evening Post and will differ from my newspaper.

Newspaper Ideas: Name of my newspaper

For the title of my newspaper I wasn't very sure. I first chose my title font, which in one of my previous posts is called Phosphorus Family Font. I needed a title which was compatible with the font, which was attention grabbing but still formal. I wanted a likeness between my newspaper title and that of what I have researched, such as Daily Post or Evening Post, by doing this I have decided to include "Post" in my title.

Titles I have thought of:

• Portishead Post
• Present Post
• The Bristolian Post
• British Post
• Somerset Post
• Citizen Post

Although I have listed six different titles I have come up with, I am determined to decide on one which I would see fit to be named as my local newspaper. 

The four I have considered

• "Portishead Post" is one of my favourites as it can be shortened to "PP" and could be ideal to turn into a logo for my newspaper which would be easily located by customers.
• "Present Post" can also do the same as the idea title above, I could shorten it to "PP" and make it into a logo. I like this as a title it implies that it always gets the newest information and is never in the past but has all the present news which will attract my audience. 
• "Somerset Post" although Portishead is in Somerset I don't think that it is exact enough as my newspaper will only be delivered to North Somerset readers, which may give others a false impression that it is delivered everywhere in Somerset because of it's title. However I do think this would make a good title as it is short like the two above and could be quite attractive to the eye.
• "Citizen Post" I think that this portrays that the newspaper would be available to anyone, any age which expands my audience. It also has the sense of welcoming which would appeal to my readers. 

I conclude that I am going to name my newspaper, "Portishead Post" as I believe that out of my ideas list that it is the best suited and I have more planned for it. One example would be by simplifying the title to "PP" at the top of the inside pages and creating a logo using the two letters like my researched newspapers,0000 the Evening Post and Daily Post which also both have their logos wedged in between the two words.

My Newspaper Idea: Title Fonts

Title/Masthead

Although I have not yet decided upon a name for my newspaper I will look into different types of fonts in which I would like to use. A font that is similar to the Evening Post or Echo, as both of these newspaper titles use Serif font which gives the newspaper a formal impression and suggests that the newspaper has some kind of importance above it's competitors. 

To create my newspaper title I have chose to use a website named www.dafont.com a website which has a collection of different styled fonts which are categorised, for example, Gothic and Script.

In my previous post I have written that for my newspaper I wanted a Serif font, which is shown in the screenshot, under the heading "Basic" and in between "Gothic" and "Script". 

The first font I found was on the first page of the website, named "Apple" which was Serif and very simplistic. I thought this font would be good as a masthead as it is so clean and effortlessly easy to read, however this could also make it lack individuality which could lead to my newspaper to mix in with other newspapers concluding to less sales. It could also make my newspaper seem dull and boring even though it would be productive and could be used as a good heading. 

My next font I also found on dafont, is called "Day Roman". It is also Serif, however in my opinion is not so simplistic. I find that this font has more of a charm to it, as the "R" seems to smoothly swing to make a false image of it touching the "O". I think that it has less of a formal approach, as it implies that it

 is more relaxed by it's flow of letters, through the "A" and the 

use of the "R" looking as though it is creasing the "O".  

                                                                                      

The last font I have choose to consider as my title font is "Phosphrus Family" font, this is because I found it usual and different to the other two above. It has a slight italic slant that takes away the officialism and would make my newspaper seem more welcoming as it feels more relaxed. The writing is thinner then the two above, which are in bold, I think this decreases the ridged and harshness of the title and implies that it is more easy going and free. However this could also effect the newspaper as it could suggest that the newspaper is unofficial and would not suit a newspaper title.

Although at the beginning of the post I wrote that I wanted to find a font which seemed formal, I am now hoping to find a font which uses Serif but also has a loose impression as well as being serious. 

Out of the three fonts I have decided upon the Phosphorus Family font because it is a Serif font and it has a romantic feel to it which could be attractive to customers wanting to buy a newspaper. How it flows is captivating to me as it gives the affect that it is charismatic for the reason that it is italic and this makes it seem as though it is fun. However it is not connected through each letter which suggests that it is not so elegant and posh. All of these qualites make it a suitable newspaper title font.